Did you know that 95% of new products fail?
There are many reasons why new products fail to resonate with customers, but one of them is that the market was not there in the first place.
This is where minimal viable products (MVPs) and proof of concepts (POCs) come into play. If you’re not sure of where MVPs and POCs fit into the world of lean startup methodology, you’ve come to the right place!
In this article, we will look at definitions for MVPs and POCs, the circumstances in which to utilise them and how you can apply them to your lean startup.